Malaysian singer Dato' Sri Siti Nurhaliza and South Korean actor Lee Min-ho as brand ambassadors for Cuckoo International (MAL) Bhd. Cuckoo is a South Korean home appliance brand that launched in Malaysia in 2014.
The campaign is titled "#samasamahealthier with CUCKOO".
Dato' Sri Siti Nurhaliza was first appointed as an ambassador in 2020, and Lee Min-ho joined her for this campaign.
Cuckoo offers products such as water purifiers, air conditioning products, mattresses, and furniture.